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Loading a plane into a cargo jet is about as efficient as storing JSON in SQL. Sure, it technically works, but it's like wearing formal shoes to the beach—you've completely missed the point.
And your company does this with XML as nvarchar strings? That's taking inefficiency to an art form. It's like photocopying a painting, faxing the copy, then taking a picture of the fax with a flip phone. Seven years of database optimization techniques thrown out the window because someone in 2005 said "just make it work for the demo."
