Steam Memes

The chocolate gorilla is melting away to deliver the harsh truth about Valve's pricing model. "The price of steam cube is..." but he's completely dissolved before finishing his sentence. Just like how your hopes of ever seeing Half-Life 3 slowly melt away with each passing year. Valve took the "no time to explain" approach quite literally here—the messenger is gone and so is your wallet.

Nothing says "tech evolution" quite like Valve contradicting themselves after nearly a decade. In 2017, Gabe Newell confidently declared wireless VR a "solved problem" while showcasing their wired headset. Fast forward to 2025, and suddenly they're like "Fine, we'll just build the wireless adapter ourselves" with that signature Valve time™ energy. The irony is delicious. Eight years to go from "it's solved" to "we're solving it now" is peak Valve – the same company that can't count to 3 for Half-Life but can take their sweet time reinventing what was supposedly already fixed.

Valve's business strategy in a nutshell. For those uninitiated, "Gaben" refers to Gabe Newell, the founder of Valve Corporation—makers of Steam, Half-Life, and collectors of your wallet's contents. The genius move? Announce shiny new products to distract everyone from the fact that you're sailing away on a mega-yacht purchased with Steam's 30% cut of every game sale. Meanwhile, Half-Life 3 remains in the same dimension as affordable housing in San Francisco—purely theoretical.

Steam store's genre system is the digital equivalent of asking a toddler to organize your bookshelf. "Is Mayonnaise a Roguelike?" isn't just Patrick being Patrick—it's literally what happens when you filter games by genre these days. That indie pixel art card-building survival crafting battle royale with roguelike elements? Yeah, it's in 47 different categories simultaneously. The algorithm's just slapping tags on games like a drunk person at a name tag convention.

The "Gaben of the Pool" meme takes the classic "Panzer of the Lake" format and replaces it with Valve's CEO Gabe Newell floating in a pool. The joke here is that after 15+ years of fans begging for Half-Life 3, Gabe's mythical wisdom is to bundle it with some hardware nobody asked for. It's the gaming equivalent of your ISP bundling AOL CDs with your internet service in 2023. Valve's strategy of "here's the game you've been desperately waiting for, but first buy this random cube" is peak corporate wisdom. The cube exists solely to make you pay for what you actually want - a pricing strategy so transparent even enterprise software salespeople would blush.

The brutal reality of indie game development in four painful panels! Top left: a dev who spent 3 years coding is devastated by only 10 sales. Top right: a player who adds games to wishlists like they're collecting Pokémon. Bottom left: another dev shocked anyone gets wishlists at all. Bottom right: the mythical unicorn who actually finishes games instead of abandoning them in Early Access purgatory. It's the perfect game dev food chain - where dreams go to die in Steam's infinite scroll and "I'll buy it on sale" means "I'll forget this exists in 48 hours." The circle of indie life!

The gaming industry's legal battles have reached new geometric heights! Nintendo apparently filed a patent claiming ownership of... *checks notes*... cube shapes. Yes, CUBE SHAPES. Because clearly, they invented 3D geometry in 1889 when they were making playing cards. Meanwhile, Valve (maker of Steam and the black cube-shaped Steam Deck) is getting sued for having the audacity to use the revolutionary concept of "six equal square faces." Next up: Sony patents spheres, Microsoft claims exclusive rights to rectangles, and EA announces you'll need to pay $9.99 to unlock the concept of edges. The patent lawyers must be absolutely thriving right now. "Your Honor, my client clearly invented the concept of three-dimensional objects with right angles back in 2001 with the GameCube!"

Valve Corporation, masters of creating legendary games but allergic to the number 3. They've given us Portal 1, Portal 2... then nothing. Half-Life, Half-Life 2... then radio silence for decades. Meanwhile, they're busy pumping out gaming hardware like Steam Deck and VR headsets with the sad stick figure muttering "i guess we make Hardware" instead of finishing what they started. The ultimate software development strategy: when you can't figure out how to count to 3, just pivot to hardware! Gabe Newell probably has a phobia of trilogies stronger than most developers' fear of touching legacy code.