We Had A Good Thing

PC Master Race and NVIDIA had a beautiful relationship. Everything worked perfectly - drivers were stable, performance was incredible, ray tracing was chef's kiss. But then NVIDIA decided to push their luck with increasingly aggressive pricing, proprietary lock-in, and forcing everyone to sign up for GeForce Experience accounts just to update drivers. Classic case of a company getting too comfortable and forgetting that goodwill doesn't grow on trees.

The Breaking Bad template fits perfectly here because Mike's disappointment is exactly how PC gamers feel watching NVIDIA charge $1600 for a GPU that costs them $200 to manufacture. You could've just kept making good products at reasonable prices, but no - had to squeeze every last dollar out of your loyal customer base. Now AMD and Intel are looking increasingly attractive, and that's saying something.