Jira placed their "Big ideas start with Jira" ad on a bathroom stall toilet paper holder. You know, that thing you reach for when you're in your most vulnerable state. The genius here is twofold: first, they're literally catching you at a moment when you can't escape (captive audience strategy at its finest). Second, there's the unspoken truth that many developers have their best ideas while sitting on the throne—it's basically a meditation chamber for engineers. But the real comedy gold? Jira is the tool that turns those "big ideas" into an endless labyrinth of tickets, story points, sprint planning meetings, and blocked dependencies. So they're essentially advertising at the exact location where you'll be contemplating your life choices after your "big idea" gets split into 47 subtasks across 6 epics. The irony is chef's kiss: positioning themselves where ideas flow freely, knowing full well they're the corporate machinery that will bureaucratize those ideas into oblivion. Marketing perfection indeed.