Nvidia's marketing team deserves an Oscar for this one. "RTX 5070 with 4090 performance for just $549!" Yeah right, and I'm the next CEO of Microsoft. Nothing screams "false hope" quite like promising top-tier performance at mid-range prices. Gamers and developers everywhere just collectively felt their wallets sigh with relief before realizing it's probably just marketing speak for "slightly better than last gen but we'll charge you premium anyway." The GPU market is basically gaslighting at this point – making you think you're crazy for expecting reasonable prices for reasonable performance.
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