Every game developer somehow thinks we all want our screens to look like we're playing through a vaseline-smeared kaleidoscope. The first 20 minutes of any new game is just me frantically hunting through settings menus to turn off those unholy visual "enhancements." Nothing says immersion like not being able to see the enemy because the game decided your character needs glasses.
After 15 years of game development progress, we've gone from "can we make this look good?" to "how much visual garbage can we add before players revolt?"