Ah, the classic marketing vs. reality divide. Developers know that what they built is just a simple counter algorithm that goes from 1 to 10, but marketing swoops in and suddenly it's "AI POWERED™" with a trademark symbol because god forbid we call things what they actually are.
After 20 years in this industry, I've seen "revolutionary AI" that was just a bunch of if-statements wrapped in a fancy UI. The trademark symbol is the chef's kiss of bullshit – nothing says "we're pretending this is special" quite like a completely unnecessary ™.