How To Name Variables (Or How To Destroy A Codebase With One Rebrand)

The perfect documentation of programmer naming hell. When Twitter rebranded to "X," some poor dev somewhere had to refactor thousands of variables from sensible names like "tweet" to... "x"? And what's the verb now? "X-ing"? This is what happens when marketing decisions crash into code bases. Somewhere, a senior developer is drinking straight from the bottle while staring at search-and-replace results that broke 47 unit tests.