EA offering "free flying" is the gaming industry equivalent of a free trial that charges you the moment you breathe. Sure, you can take off without paying a cent, but the second you need to actually land? That'll be $9.99, thank you very much. It's the perfect business model: get them hooked on the dopamine rush of flight, then hold the ground hostage for microtransactions.
The guy falling from the balloon mid-air perfectly captures that moment when you realize the "free-to-play" game you downloaded has monetized literally every action except breathing. Want to complete this basic function necessary for survival? Premium feature. The landing DLC is sold separately, and good luck refunding your broken legs.
Classic EA. They'd charge you for gravity if physics allowed it.
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