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You're reading an article, carefully scrolling through the content, everything's perfectly aligned and readable. Then suddenly—BAM—a lazy-loaded ad pops in at the top and triggers a reflow, shifting the entire DOM tree down just as your finger is about to tap. You end up clicking on "LOSE 50 POUNDS WITH THIS ONE WEIRD TRICK" instead of the actual content you wanted.
This is what happens when developers don't implement proper Cumulative Layout Shift (CLS) prevention. Reserve space for your ads, people! Use skeleton loaders! Set explicit width and height attributes! Your Core Web Vitals are crying and so are your users.
Fun fact: Google now penalizes sites with poor CLS scores in their search rankings, so this isn't just annoying—it's literally costing websites traffic and revenue. Karma's real.
