The 1080 Ti Really Was Nvidia's Greatest Mistake

Nvidia accidentally created the immortal GPU. The GTX 1080 Ti was so absurdly well-built with 11GB of VRAM that people are still using it in 2024 for modern gaming and machine learning workloads. Released in 2017 for $699, it became the card that refused to die, meaning fewer people felt the need to upgrade to the overpriced 20-series and 30-series cards. From a business perspective, Nvidia basically shot themselves in the foot by making something too good—planned obsolescence who? The card's longevity became a running joke in the PC building community, with people clinging to their 1080 Tis like Gollum with the One Ring. Nvidia learned their lesson though: never again would they make a card this cost-effective and future-proof.