Subscription-services Memes

Ubisoft out here telling gamers to "get comfortable with not owning your games" while casually watching their stock price nosedive like it's speedrunning bankruptcy. Turns out when you tell customers they're basically renting everything forever, they respond by... not buying anything. Who could've predicted that treating your paying customers like subscription serfs would tank your market value? The irony is chef's kiss: a company that doesn't want you to own games is now owned by plummeting investor confidence. Maybe next they'll tell shareholders to "get comfortable with not owning profitable stock."