Setup wizard Memes

The classic illusion of choice in software installations! You're given two options - "Express Installation" which you reject because it sounds suspiciously like it'll install 17 toolbars and change your homepage. Then there's "Custom Installation" which you eagerly select to maintain control... only to discover it has exactly the same options as Express. It's like when you spend 10 minutes carefully configuring installation settings just to end up with the default configuration anyway. The software equivalent of asking "Do you want it my way or... also my way but with extra clicks?"