Physical-digital Memes

Yes, apparently gamers need antivirus software too. Because nothing says "elite gaming rig" like paying €19.99 to protect your system from the viruses you downloaded while trying to get free Minecraft skins. The real game here is Norton convincing gamers they need special protection from "dark web monitoring" when the darkest web most encounter is Discord at 3AM. Bonus points for the physical cards that let you download digital software—perfect for when you want the environmental impact of plastic with the convenience of... having to type everything in anyway.