Marketing-bs Memes

NVIDIA's out here calling DLSS 5 "revolutionary" when it's basically just upscaling your 720p gameplay to 4K and slapping some AI frame generation on top. You point out that their new model produces those telltale AI artifacts—weird textures, uncanny smoothing, the whole nine yards—and they look at you like you just insulted their firstborn. The irony? We're now at a point where graphics cards cost more than a used car, yet half the pixels on your screen are being hallucinated by a neural network. Sure, it runs at 240fps, but is it really running if the AI is just making up every other frame? Marketing departments discovered they can rebrand "aggressive interpolation" as "AI-powered innovation" and charge you $1,600 for the privilege. Welcome to 2024, where your GPU spends more time guessing what the game should look like than actually rendering it.