Launcher Memes

When your competitor's launcher is so broken it becomes your best marketing strategy! EA's launcher had one job - recognize purchased games - and somehow failed spectacularly at launch day. Meanwhile, Steam's platform just works™ and Gabe Newell (Steam's founder) collects his 30% cut from all those sweet, sweet refund-and-rebuy transactions. The irony is delicious - EA tried to avoid Steam's commission by pushing their own launcher, only to inadvertently send customers running back to Steam with credit cards in hand. Task failed successfully!