User acquisition Memes

Epic Games out here playing 4D chess with their launcher. They'll throw millions at free AAA games to get you hooked on their platform, but ask them to implement a shopping cart or cloud saves? Nah, that's too expensive apparently. It's the classic startup playbook: burn investor cash on user acquisition while the actual product experience stays in beta for years. Why fix the UX when you can just buy user loyalty with free copies of GTA V? Their launcher still feels like an Electron app someone built during a weekend hackathon, but hey, at least the free games library is chef's kiss. Product managers everywhere are taking notes: features that cost dev time and improve user experience? Hard pass. Throwing money at marketing stunts that bleed cash? Real stuff right there.