Taa Memes

Graphics card marketing teams have entered their villain era. NVIDIA and AMD keep slapping new acronyms on upscaling tech and claiming each one "looks better than native resolution!" First DLSS supposedly beats native rendering, now DLAA is supposedly better than TAA. Next they'll tell us 720p with DLSS 17 looks better than looking at things with your actual eyeballs. The gaming industry has basically turned into "why render at 4K when you can render at 1080p and let AI hallucinate the rest?" Sure, the performance gains are real, but calling upscaled imagery "better than native" is like saying instant coffee tastes better than freshly ground beans. Marketing departments are out here gaslighting us into thinking less is more.