Flif Memes

The image format wars continue, and poor JPEG XL is drowning while Google lifts WebP to safety. Meanwhile, FLIF sits forgotten at the bottom of the ocean like the forgotten artifact it is. For those not in the know, JPEG XL was supposed to be the next-gen savior of image compression, but Google decided to push their own WebP format instead. FLIF (Free Lossless Image Format) had impressive compression but sank into obscurity faster than that skeleton reached the seabed. Nothing says "tech industry" quite like watching promising open standards die while corporate-backed alternatives thrive for no technical reason whatsoever.