40-series Memes

The eternal GPU pricing paradox strikes again! Sure, NVIDIA released their shiny 40-series cards "months ago," but apparently "affordable" in GPU-speak translates to "maybe when Half-Life 3 comes out." The expectation was that prices would eventually drop as supply increased, but here we are, still taking out second mortgages for a graphics card that can run Cyberpunk without turning your PC into a jet engine. The classic bait-and-switch of tech promises – they'll get cheaper... just not in this fiscal year, or possibly this decade.