Visibility Memes

The indie game development struggle in one perfect Spider-Man meme. When a highly anticipated game like Silksong (the sequel to Hollow Knight) announces its release, smaller developers go from cursing its existence to thanking it for the spotlight spillover. That wasp-headed Spider-Man is basically every tiny game studio realizing they can ride the coattails of a major release to get visibility on Steam's front page. It's the digital equivalent of opening your lemonade stand next to a Taylor Swift concert and hoping people get thirsty on their way in.