The eternal cycle of data format reinvention continues. TOON appears to be yet another attempt to make data more readable than JSON, which itself was supposed to be more readable than XML, which was more readable than... you get the idea. The kicker? TOON uses 154 chars while JSON needs 412 for the same data. Sure, it's more compact, but at what cost? Another syntax to learn, another parser to debug at 2AM when production breaks. The Rick and Morty reaction perfectly captures that weary sigh of "here we go again" that echoes through developer souls whenever someone announces they've invented a revolutionary new data format.