Viral marketing Memes

The stark contrast between gaming industry titans and indie devs is painfully accurate. Triple-A studios burn through billions on live service games with battle passes and multiplayer features, then lay off developers even when games succeed. Meanwhile, some indie dev is like "I made a weird game about herding yaks up a mountain, please RT?" and gamers collectively lose their minds with enthusiasm. The beauty of indie development is how a quirky concept with passion behind it can generate more genuine excitement than a focus-grouped AAA title with a marketing budget larger than some countries' GDP. That screenshot with the yaks actually looks more interesting than 90% of AAA releases this year!