Adobe's business strategy flowchart right here. They had two perfectly reasonable options: sell Photoshop or PS5 games. Instead, they chose the corporate villain route—jack up prices and enshittify everything. But wait, there's more! They invested trillions in AI, and now their angry customers are literally reverse engineering their own software using that same AI. It's like they speedran "How to Make Your Users Hate You 101" and got a world record. The irony is chef's kiss: pour billions into AI tech, only to have it weaponized against you by the very people you've been price-gouging for years. Nothing says "sustainable business model" quite like training your customers to replace you.