Smoke screen Memes

Valve's business strategy in a nutshell. For those uninitiated, "Gaben" refers to Gabe Newell, the founder of Valve Corporation—makers of Steam, Half-Life, and collectors of your wallet's contents. The genius move? Announce shiny new products to distract everyone from the fact that you're sailing away on a mega-yacht purchased with Steam's 30% cut of every game sale. Meanwhile, Half-Life 3 remains in the same dimension as affordable housing in San Francisco—purely theoretical.