Pitching Memes

Publishers when game devs start talking about intricate world-building, market analysis, and detailed roadmaps: I sleep Publishers when they see actual gameplay footage: REAL SHIT! Every indie dev learns this painful truth eventually. You can have 50 spreadsheets of market data and the most epic lore bible since Tolkien, but publishers just want to see if your game looks fun for 30 seconds. The business side wants the sizzle reel, not your 400-page design document that took 6 months to write!