Marketingstrategy Memes

Indie game devs can't catch a break in the release calendar hunger games. First they dodge Silksong (the eternally delayed Hollow Knight sequel that would steal all their attention), only to find themselves up against Hades 2 instead. It's like carefully planning your product launch to avoid the Apple keynote, then discovering Google decided to drop their new tech the same day. That two-week marketing window just collapsed faster than my will to fix non-breaking legacy code.

Ah, the classic "scheduling your game release on the same day as Hollow Knight: Silksong" strategy. Bold move, Riddlebit Software, bold move. Nothing says "I believe in my product" quite like launching it directly into the shadow of one of the most anticipated indie games of all time. It's like scheduling your wedding on the same day as the Super Bowl and wondering why attendance is a bit sparse. I'm sure JETRUNNER will be fine though—just like how the Titanic was "fine" until it met that iceberg. September 4, 2025: The day thousands of indie devs collectively whispered, "Oh no."