Everquest Memes

Sony Online Entertainment telling us "You could not live with your own failure" only to become PlayStation Studios a decade later asking "Where did that bring you? Back to me" is the corporate equivalent of deleting your embarrassing account just to create a new one and watch all your old friends follow you anyway. The gaming industry's greatest magic trick: rebrand your failures, wait for nostalgia to kick in, then welcome back the same players who swore they'd never touch your games again. The circle of gaming life!