Chipset Memes

When AMD's about to make another "revolutionary" announcement and everyone in the tech world is bracing for impact. Will it be another chipset naming scheme that makes absolutely no sense? A new socket that invalidates your motherboard from last year? Or maybe they'll finally explain why their GPU drivers are... the way they are. The beautiful part is how we all collectively sigh and prepare ourselves, knowing full well we'll still buy whatever they're selling because Intel's been charging kidney prices and NVIDIA thinks they're selling luxury handbags. The tech industry runs on Stockholm syndrome at this point.